The Disruptive Content Studio amplifies your expertise into content. It already knows your client, voice and method from your Foundation, but it still needs to know what this particular piece is for.
"Build me a carousel for my launch" won't get you far. Start each conversation with a brief that covers:
What you're making.
Who it's for.
The outcome you want.
Any material that's useful.
An example brief
"Here is my workshop outline. It's for my Expansive Client, the woman in her 40s who realises she hasn't been saving into her pension and now wants to get cracking but doesn't know where to start. Analyse the outline and pick out the three most disruptive angles that I can use in my posts to drive sign-ups."
Not sure of your angle? Ask Colette to brainstorm the strongest one. Agree the direction first, then ask for the draft.
