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Why the Foundation studios come first

How your client, method and voice shape everything you create

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Written by Laura Phillips

Think of the Foundation studios as the brief you only write once. Every other studio reads from them, so the more you put in here, the more your content sounds like you and speaks to the right person.

Expansive Client Identifier helps you describe the client who's ripe, ready and a dream to work with, so every output calls her in.

Your Unique Method uses Story Technology to surface the way you work, give it a name and an origin story, so every studio can position you as the only answer.

Your Voice is a one-time excavation of how you really speak and write, so your content sounds like you from day one.

You can come back and refine any of them as your business grows.

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